Poh Jaya, the group continues to enjoy rapid business

Poh Kong Jewellers (PKJ) has establish business on 26
March 1976 with its first outlet at Jalan 52/4, 46200 Petaling Jaya. Poh Kong has
become a household name in Malaysia. The Company was co-founded 38 years ago by
Dato’ eddie Choon, Poh Kong Holdings Berhad’s executive Chairman & Group
Managing Director. Poh Kong
continues to be at the forefront of the jewellery industry and enjoys
tremendous growth. Poh Kong had listed on Bursa Malaysia since 2004 to even
more success since its inception.

The name Poh Kong is a brand that is synonymous to
superior quality and meticulous craftsmenship. Poh Kong is committed to
bringing more fun and excellence for the generations to come. The story of Poh
Kong is truly an inspiration. Starting from humble roots in 1976 with a small
outlet in Petaling Jaya, the Group continues to enjoy rapid business success to
become Malaysia’s fastest growing and the largest jewellery retail chain store.

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The story of Poh Kong is truly an inspiration.
Starting from humble roots in 1976 with a small outlet in Petaling Jaya, the
group continues to enjoy rapid business success to become Malaysia’s fastest
growing and the largest jewellery retail chain store.  Throughout the years, Poh Kong has turned
difficulties into opportunities, taken calculated risks and through foresight
and perseverance, has expanded to over 100 outlets nationwide in 2011 and
establishing its own manufacturing facility in Shah Alam.

Poh Kong is Malaysia’s fastest growing and largest
jewellery retail chain store. This coveted achievement is the result of
fulfilling Poh Kong’s vision and mission statements, honouring its core
business principles and values, and upholding commitments in our Code in how we
do business everywhere.

The vision of Poh Kong’s is “To achieve product and
service excellence”. The mission of Poh Kong is to be the largest jewellery
retail chain with different retail concepts and provide wide distribution
network for customer’ convenience and easy accessibility; to offer extensive
range of local and international renowned jewellery brands to cater to
customers’ diverse preferences and needs; to continue leading the gold market and
establish in-house brands; to be the most preferred jewellery brand for all
occasions as our jewellery is closely connected with the most important and
meaningful events in life; to improve our employees’ performance and quality of
service; to improve production and operation efficiency; to implement effective
and timely communication between management and employees; and to implement an
effective IT system

Poh Kong’s passion in the
business and its dedication in providing fine jewellery of top-notch quality
and international standards have always played a pivotal role. For quality
assurance, Poh Kong ensures that stringent measures are constantly undertaken
without compromising design excellence. Poh Kong jewellery has been created
with superior quality and meticulous craftsmanship.

Poh Kong in-house
brands include Tranz, Happy Love, Anggun, The Art of Auspicious and many more
to come. Poh Kong is the licensee for Disney Collection; sole distributor for
Schoeffel luxury pearls from Germany, Luca Carati and Moraglione from Italy,
Angel Diamond, Hemera Diamond and carrier of many more exquisite jewellery
pieces from all over the world.

In 2016, Poh Kong was again
named one of Malaysia’s Top 10 Retailers in the Asia-Pacific Top 500 retail
companies for the three consecutive years. Poh Kong received the
“Outstanding CSR Award” from the Malaysia Retailer Chain Association.

The Poh Kong
corporate name has meaning and obligation that goes far beyond its commitment
to generations of Malaysian customers who have patronised its vast network of
jewellery retail chain stores across the country. For the Group and employees,
it reflects a broader commitment based not only on passion, honesty and hard
work but on the strict adherence to the law, business ethics and public
responsibility. It is a pledge of spirit and attitude, of what is good and
right, and observance of a Code of Ethics and Conduct (“Code”) to serve
everyone whose lives we touch and providing the highest possible customer
satisfaction