PlanningClient’s the character look more powerful or energetic. The

PlanningClient’s requirement based on the BriefMy animationI’ve read the brief, and based on that I am planning to do the following: The advertisement has to be about the energy drink called ‘Superfizz’. Wikipedia says that:  An energy drink is a type of beverage containing stimulant drugs, usually including caffeine, which is marketed as providing mental and physical stimulation. Caffeine acts as a central nervous system stimulant. When it reaches your brain, the most noticeable effect is alertness. You’ll feel more awake and less tired.Meaning, that the energy drink in my animation has to have positive effects making the character look more powerful or energetic. The length of my animation should be between 15 and 60 seconds. As I researched your brain mainly focuses for about 45 seconds on an advert on average. The advert is going to be used on a website where there are many distractions and the user will not focus for a very long time. Therefore my animation should be around 30 to 45 seconds long.  As it will be shown on a website it has to be a digital animation. The size of my animation also will be affected by this. My advert will have have a very low file size so it will load in quickly. The maximum width must be 320px so it can be displayed without any loss of resolution on the website.My animation should also contain the following scenes:A person buying one of the drink bottles.Walking slowly down the road and removing the cap.The bottle being opened so that the energy flows out.Drinking from the bottle.The effects of the energy drink on the person.Technical Information The animations is going to be shown on a website. Because of this, the size of the animation cannot be large. Also the size of the canvas cannot be bigger than 320px. For this type of usage, I decided to use SWF format. Advantages of this file type:SWF is vector based. This means that the graphics can be scaled easily, so they can be zoomed in or be fit onto different size screens, and the file will still look very clear and play very smooth (unlike bitmap animation).SWF is fast loading. It was intentionally created small and light to display entertaining animations and could be reused by a player running on any system and which would work with slower network connections.Easy and smooth compression. Like PNG format, SWF uses a non-patented lossless data compression method known as DEFLATE, which is the same algorithm used in the zlib compression library.It supports transparencies (like PNG and GIF). SWF offers a variety of transparency options. With truecolor and grayscale images either a single pixel value can be declared as transparent or an alpha channel can be added (enabling any percentage of partial transparency to be used).One major disadvantage:One can not play an SWF video unless it has Macromedia Flash installed on the computer.Source: http://new.swfkits.com/swf-converter-blog/advantages-and-disadvantages-of-swf-files/ScenesIntro:  This scene will contain a spinning background and a warning sign that says “do not try this at home”.Computer Loading: In this scene our character’s computer will not working efficiently and fast. On the monitor of the computer there will be a loading sign that is spinning. Thinking-solution: In this scene our character will be thinking. It will be a thinking sign at his head. In the background the computer is still loading. Then he realizes, he needs SuperFizz energy drink.Buy drink: Our character will cross a road. A car goes pass by him. He then go to the shop, and buy the energy drink. There could be people in the background.Drink: Our character will pour the energy drink into the computer.Result: The computer will work very fast, there could be a game that is famous running on the  monitor.Outro: The logo of the drink shows on the same spinning screen.Target Audience The target audiences are between 16-25 years old people. The 16 years old people are still going to school and the 25 years old people could be working. People at this age are very stressed and frustrated (exams, job) so my advert could include some sort of humour. People in school, university, college and at workplace do not rest enough they stay up late. They may not have that much energy. People at school need energy for exams, learning and preparing for later studies. People that start to work require extra energy because they are not used to working. Most 16-25 years old people have computers. They play games. Both work, studying, and playing games require a lot of concentration that an energy drink could help with. I could do an animation about a computer, which is slow then by the effect of the energy drink it turns into a very fast pc.I should have done a survey, but I did not have enough time,so I researched on the internet and I found out, that my target audience would like the following;Sport: at young age it is very common, almost everyone does some kind of sport.Music: almost everyone likes music, there is not much difference between the two year group in music style.Games: Mainly, around 16 years old people play games, but the older people still like games.Computer: almost everyone has computer, on these days. The whole group knows and likes computer.Phones: everyone has a smartphone on these days. The older people use it as to communicate with each other (like in relationship, or with friends), while the younger people use it as playing games, watching videos.Drinking: older people can drink, but younger people cannot.Smoking: older people can smoke, and it is popular. Although it is very harmful to health.Go to pub/party: the older people go to parties, and pubs. The younger people start to go there.  LearningMoneyThe difference between 16 and 25 years old people is really much. Firstly, younger people cannot drink, smoke, go to parties legally. Younger people can still learn, while 25 years old people could be working. They kind of listen to the same type of music. Also they watch sport, that is really common, in both age group. Some of the older people may still play computer games. Nowadays, almost everyone has a phone, so it is also a similarity. As I researched they play on consoles.CopyrightCopyright is the right that protects the use of a work once an idea has been expressed.An example is; if you create an image, or a video and you upload it to the internet, then someone else cannot copy and sell your work. This copyright after you protect your idea is available for a long period.(eg. 70 years after your death). After this period, everyone can copy your work and use it however they want. The copyright law also protects:  literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture. From this I understand, that I cannot copy any texts, images or videos from the internet. Although you can use copyrighted work, if you ask the owner of the work for permission. In most cases you have to pay for this permission.However, I can avoid copyright by using the PNG file format. This is an image file format. It is mostly used on the internet, because of it’s size, quality and transparentness. It was firstly created in 1995. It was created to replace .gif files, because of their disadvantages. Although, GIF files can be used for animation, the creator decided not to make it animatable. Instead, the developers of PNG published the Multiple-image Network Graphics (MNG) format, which supports animation. It has multiple advantages, eg:Support lossless data compression; which means when the file is compressed, the size decreases, but the quality of the image stays the same.It can be transparent; you can use any background with the PNG images, because if you want them they can be transparent.It supports a large scale of colours, unlike .gif files.There is no copyright if you use .png files.From this I understand, that with .PNG file format I can avoid copyright. It is also a disadvantage over .GIF files. GIF files have copyright, but they are very low quality. PNG files are high quality and low sized, but copyright does not protect them. So, if I create an image and I upload it somewhere; anyone can copy my work that I made with hard work.(Source: https://www.copyright.gov/help/faq/faq-protect.html )The animationMust be:a person buying one of the drink bottleswalking slowly down the road and removing the capthe bottle being opened so that the energy flows outdrinking from the bottlethe effects of the energy drink on the person.The maximum width of the digital animation should be 320 pixels.Between 15 and 60 secondContain suitable themes for the target audience.Eye catching in order to get customer’s attention.a .swf file, because of size and qualityShould:Download or use a picture of the energy drink called “SuperFizz”, because the future buyers need to see the product, to help them remember it.Contain some kind of technology. Eg; a computer, a phone, a console.Have a young character in it.Use readable font to allow audience Have a shop, or a vending machine in it.Have a room, or a street, or any kind of pitch in it.Have cool effects, to get the customers’ attention.My animation should have its own fontsColours Themes, Could be:In a library, because my audience is still going to the library, which makes them feel like they are in the advertisement. In a room, because my audience has an own room.Outside on a football pitch, or a basketball pitch.On the street, because my audience in that age is mostly outside, or mostly inside, depends on the person.Contain logo of some kind of sport team, eg: football (chelsea, man united, arsenal), basketball, hockey, etc.. Have some music playing.Have video games in it. Eg; Battlefield 1, CS:GO, ResourcesFor making the animation I am going to need:Computer; to work on.Scanner; If I draw something, I can make it digital.Paper; To draw on,Pen/pencil; to draw if I need anything. Eg: StoryboardMonitor; to see what I am doing.Mouse; to control computer.Keyboard; to write on computer.Animator Software; (Adobe Flash)Photo editor; (Photoshop) to make changes on pictures.Internet; for research about each topic.StyleI decided on a visual style, that is using cartoon characters, and is not realistic. This is mostly because of the lack of art skills. I am going to use assets downloaded from the Internet. Some of them are copyrighted, so I won’t be able to use them on an official website, however it is a school project, so it is ok for now. I know, that using cartoon characters is not the best way for an advertisement, because older people may find it childish if an animation is not realistic, but with a program like Flash, you cannot really make a realistic animation. The movement of the characters is going to be unusual, because of the lack of assets, and art skills. If I would have each part (eg; leg, arm, head) in different angles, of each character, then I would be able to make a more realistic animation with normal movement. In my case the characters are going to move by tilt from a side to another or just jump and move. I got this idea from another animated cartoon, that uses this. The characters, objects and backgrounds are going to be computer drawn styled. For example: